Global Brand Direction
Production & Rollout
The work starts with the brief and ends with the delivery. Everything in between is part of the role.
Creative
Direction
The Brief
Is Already
An Image
Creative Direction — Pige & Board
Visual research translated into a structured orientation — bringing external references, internal assets and layout logic into a single coherent direction before any production decision is made.
Layout Mockups
Format layouts developed in pre-production — used to align internal teams and clients on visual direction before the shoot.
Digital Formats
Animated format studies — testing motion and composition before committing to production.
Production
Architecture
Defining the right production envelope is a creative decision as much as a financial one. Selecting a director — or directing — structuring a team, finding where cost can come down without touching quality. Each project is built with an internal logic that holds from pre-production to wrap.
Built
Before
It Starts
Team & Technical Infrastructure
Building the right team and technical setup for each project — from crew selection to studio configuration.
On Set
On set, the work is to keep the original intention intact under the pressure of time and contingency. Casting, styling, light decisions, art direction in real time — every detail that makes the difference between a competent image and a precise one.
Crafted
On Set
Post-Production
& Rollout
Post-production is where a campaign becomes a system. Photo and video retouching supervised to the final pixel. Format adaptation across every touchpoint — from full-page print to a 5-second digital cut. Delivered on time, on brief, on brand.
Editing & Retouche
Supervised post-production — from the first selects to the final pixel, maintaining the quality and intention of the original direction.
One Image,
Forty
Formats
Format Rollout
One campaign system adapted across print, digital, POS and social — each format adjusted without losing the original intention.
