Winterthur, Switzerland
Available via contact form
Skills
Creative Direction & Art Direction
Visual Storytelling
Film & Photography Direction
Campaign Concept Development
Digital Content & AI-assisted Creation
Creative Project Leadership
Post-production & Image Finishing
Cross-functional Creative Collaboration
Expertise
Luxury Branding & Brand Image
Visual Identity & Brand Systems
Campaign Development
Film & Image Direction Production
Digital Brand Ecosystems
AI-enhanced Creative Workflows
Retail & POS Visual Experience
Education
Master in Art Direction
Sup de Pub · Paris
2005 – 2006
BTS Communication Visuelle
Sup de Pub · Paris
2004
Languages
French — Native
English — Fluent
German — Intermediate
References
Estelle Letang — CEO
La Prairie · Zurich
David Naouri — CMO
Galenic · Paris
David Conté — Global Image Director
L'Occitane · Geneva
Contact details available on request.
About
Creative Director with seventeen years in luxury and premium brands. Trained in agencies, in-house at La Prairie since 2018. I work across campaign, film, identity and digital — from the first direction to the final asset.
Work Experience
Creative Lead · Senior Art Director
La Prairie · Zürich
2018 – Present
Lead the creative vision and development of global luxury skincare campaigns.
Shape visual storytelling across film, photography and digital platforms.
Ensure strong brand consistency across campaigns, POS and all brand ecosystems.
Collaborate with international teams, agencies and production partners to deliver high-end creative work.
Senior Art Director
Les Gens · Lyon / Paris
2015 – 2018
Developed integrated campaigns for luxury and premium brands.
Directed photography and film productions, from concept to execution.
Crafted visual narratives designed to elevate brand identity and storytelling.
Senior Art Director
Publicis 133 · Paris
2014 – 2015
Designed visual systems and creative campaigns for Biotherm, Kérastase and L'Oréal Professionnel.
Oversaw production and post-production to ensure high creative standards.
Art Director
Brandelet & Devineau · Paris
2011 – 2014
Developed creative concepts and visual identities for international luxury brands.
Contributed to campaigns for Dior, Givenchy, Clarins, Moët.
Contributed to the production of French Magazine, working closely with photographers and creatives within the fashion and image-making community.
Art Director
Melle Noï · Paris
2010 – 2011
Created visual directions for perfume, beauty and luxury clients.
Developed brand storytelling and campaign imagery for prestigious clients.
Junior Art Director
Publicis 133 · Paris
2008 – 2010
Assisted senior creative teams on international beauty campaigns.
Produced layouts, visual assets and international campaigns for Kérastase and Kéraskin.
Assistant Art Director
JWT · Publicis et Nous · Hémisphère · Paris
2006 – 2008
Supported creative teams in the development of advertising campaigns for luxury brands.
Contributed to concept creation and visual production across print, digital and outdoor formats.
Remerciements
Agences
Hélène, Anne-Charlotte, Guillaume, Philippe, Élodie, Éric, Mathieu, Pascale, Bernard, Christophe, Ben, Ben, Anne-Charlotte, Chloé, Élisa, Françoise, Valérie, Sébastien, Antoine, Damien, Rodolphe, Ari — et les autres.
La Prairie
David, Gilles, Dario, David C, Carla, Lise, Charles, Sylwia, Clint, Duccio le Capo.— et tous autres.
Ce portfolio est réalisé à titre personnel, à des fins exclusivement explicatives et non commerciales. Les visuels, films, photographies et contenus présentés sont la propriété de leurs auteurs et ayants droit respectifs. Ils sont reproduits ici dans le seul but d'illustrer les contributions créatives de Nils Hiestand à ces projets. Toute reproduction ou utilisation à d'autres fins est strictement interdite sans autorisation préalable.