Global Brand Direction
Brand Vision & Visual
A visual language developed over several years at La Prairie — across campaigns, films, identity systems and artistic collaborations.
Brand Expression
"Not about adding years to life,
but life to years."
Four Precious Ingredients Collections…
Elevate science
to an Art.
…Supported by Elevated Art Collaborations
The La Prairie Woman
An almost
imperceptible
presence
Women & Bauhaus
The woman at the centre of La Prairie's visual language is never described — she is felt. This Bauhaus-inspired collaboration reflects the brand's commitment to mentorship and cultural dialogue across generations.
A presence
more than a figure.
Always there.
Never fully revealed.
Art
Art as
Commitment
Art Patronage
A sustained engagement with Art Basel, Fondation Beyeler and emerging artists — culture as a long-term commitment, not a communications tool. In 2023, La Prairie partnered with Fondation Beyeler to fund the restoration of three Mondrian works ahead of a major retrospective. A quiet act of patronage, rooted in the idea that a brand’s relationship with art should leave something behind.
Bauhaus as Reference
Geometry, function, restraint. Bauhaus gave the brand a structural reference that connected Swiss precision with artistic clarity.
A New Identity
New Brand Identities
A quieter identity. Less decorative, more essential — built to hold across every touchpoint without losing coherence.
Form Follows Truth
Packaging System
A redesign built as a rule system — more legible, more controlled, and developed with the Chinese market in mind.
Art of Gifting
The ritual of giving translated into a precise visual language.
A Shift in Perspective
The codes stayed controlled. The writing became closer, more human, more connected to lived experience.
Old code
A visual language built on purity, symmetry and distance.
New code
The same level of control, with more warmth and proximity.
The codes held. The tone shifted.
Today
Still precise, still elevated — but closer.
Film : Raphaël Hache