Global Brand Direction
Campaign
360° campaign work, from the first image direction to the last format delivered.
La Prairie
A Swiss Vision of Beauty
Nature,
science,
culture,
in one frame.
Brand Campaign
A visual language shaped around Swiss landscapes, where product, light and matter quietly emerge.
Secondary Visuals
A series of secondary campaign visuals expanding the Swiss landscape language across all formats and touchpoints.
Photo : Jeremy Zenou / Sudio 89
Douglas Mandry
A collector's gesture
A Swiss artist's perspective translated into a bespoke object. The collaboration with Douglas Mandry extended the campaign beyond image into something more physical and personal. Drawing from his exploration of Swiss landscapes and perception systems, he created a collector book designed as a series of fragments rather than a linear narrative. Each piece was developed as a unique combination, accompanied by limited edition prints offered to a selection of top clients. More than a publication, it became a CRM object with real artistic value, something meant to be kept rather than consumed.
Film : KG Studio
Book : Douglas Mandry
Collected in Fragments
Still Wander — CRM
The campaign extends into a collector gesture — an art-led CRM object for top clients, designed by the artist.
Douglas Mandry · Collector Edition · 2023
Skin Caviar
Night Time Oil
Main Campaign Visuals
Three key visuals — each exploring a different dimension of the Skin Caviar Night Time Oil ritual.
Photo : Philippe Lacombe
Nighttime Oil — Main Film
A slower film, designed to live in-store rather than compete for attention. Built around the idea of the Cobalt Night, it lets light and texture unfold gradually, with the product appearing almost naturally from the dark. The pacing stays calm and minimal, focusing on atmosphere and rhythm, so the film settles into the space instead of interrupting it.
Film : Nils Hiestand
One Film — Different Cuts
5″, 15″ and 30″ — adapted for digital and social formats.
Dive in The Cobalt Night
Secondary Visual
Top-shot product arrangement — secondary campaign visual for retail and editorial.
Art
Basel
Basel
An immersive take on the Nighttime Oil universe. The collaboration with MAOTIK turned the campaign into a digital installation built around light and movement. Inspired by the Cobalt Night, it created a space you could step into, where the atmosphere mattered more than the product itself.
Film : KG Studio
Step into
The Night
White Caviar
Illuminating Eye Cream
Under
A New
Light
White Caviar — IEC
A film built on one conviction : that light, directed with precision, can reveal form the way architecture does. The direction drew from Le Corbusier's reading of volume — shadow as structure, surface as material.
Film : Nils Hiestand
Campaign Visuals
Four images. Black ground, single source, geometry in motion. Each frame isolates a different relationship between light and the product.
Photo : Philippe Lacombe
White Caviar
Essence Extraordinaire
Campaign Visuals
Three key visuals built on a single premise : the encounter of light and water in the Swiss landscape. Each image holds the same quality of silence — the kind that exists just before a surface catches the morning.
Photo : Philippe Lacombe
Campaign Film
Light diffusing through water, the product appearing as a natural consequence of the landscape rather than an interruption of it.
Film : Nils Hiestand
A Magical Encounter
Secondary Visuals
Expanding the light-and-water territory across formats and touchpoints.
Photo : Jeremy Zenou / Atelier 89
THE DANCE OF LIGHT AND WATER
Art
Basel
Miami
Art Collaboration — Wen Chi Sue
The collaboration with Wen Chi Sue extended the campaign into a different register — digital matter and natural phenomena held in the same image. The interactive film translates the essence of White Caviar into movement : liquid surfaces, suspended light. Benjamin Colombel brought the same quality into a more physical space, in studio and outdoors.
Artist : Wen Chi Sue · Interactive Film : KG Studio
Photo : Benjamin Colombel · Film Art Basel Miami : Nils Hiestand
White Caviar
Digital Activation
Digital Activation — Art of Caviar
Three films built around one material : the White Caviar pearl. Each isolates a different moment in the ritual — dispensing, diffusion, luminosity — observed with the patience of a scientific study.
White Caviar
Pearl Infusion
Campaign Visuals
Key visuals developed around an observatory logic — studying what the skin becomes under the right conditions. Closer to the laboratory than the landscape.
Photo : Hugo Deniau
The Extraordinary Journey of Light
Campaign Film
A film that holds science and sensation in the same frame. The Pearl Infusion demanded a visual language precise enough for the formula, and slow enough for the glow it produces on skin.
Film : Nils Hiestand
Secondary Visuals
Social and retail adaptations — the Pearl Infusion language deployed across formats.
Photo : Hugo Deniau
Art Basel
Hong-Kong
Art Basel Hong Kong
For Art Basel Hong Kong, the Pearl Infusion universe shifted toward a more speculative territory. The installation treated luminosity not as a cosmetic effect, but as a measurable phenomenon — something to observe, not simply to claim. A space built around light, perception and the idea that the skin, under the right conditions, behaves like a surface that remembers.
Film : Nils Hiestand
Skin Caviar
The Mist
Plunge into
Caviar Summer
Campaign Visuals
The Mist is the entry point — La Prairie’s most accessible product, designed for summer. Lightweight, colour-blocked, built to sit on a dressing table in July. The campaign leans into that energy : bright, direct, seasonal. Nine key visuals, each one a different reading of the same light.
Photo : Benjamin Colombel